Brian Backus
Brand Expressions
Remaining true to a brand when adapting it to a new technology has been a significant aspect of my creative work.
![Personalized Comic Books, Creative](https://static.wixstatic.com/media/4a12a7_2308460891a823c4832185796eba88e1.jpg/v1/fill/w_720,h_584,al_c,q_85,enc_auto/4a12a7_2308460891a823c4832185796eba88e1.jpg)
For comic books, we made it possible for customers to personalize the cover art and print it as a poster or blanket. Kids loved these.
![Toy Story Growth Chart, Creative](https://static.wixstatic.com/media/4a12a7_926f1e1447c0c80e25f990e8eaecfa4f.jpg/v1/fill/w_968,h_688,al_c,q_85,enc_auto/4a12a7_926f1e1447c0c80e25f990e8eaecfa4f.jpg)
For Disney, we designed personalized maps and growth charts for Toy Story, Princess, Winner the Pooh, and other properties. Each contained wysiwyg art decals to decorate the design.
![Disney Planet, Creative Direction](https://static.wixstatic.com/media/4a12a7_5f3011e1ac539c2b88f26a6212ccaee1.jpg/v1/fill/w_720,h_540,al_c,q_85,enc_auto/4a12a7_5f3011e1ac539c2b88f26a6212ccaee1.jpg)
UBUBU planets were visual folders of content the creator (or brand) wanted to highlight. Planets could be emailed to friends, modified, and stored in their own "solar systems". My favorite was a famous DJ's planet of MP3 songs.
![Personalized Comic Books, Creative](https://static.wixstatic.com/media/4a12a7_2308460891a823c4832185796eba88e1.jpg/v1/fill/w_720,h_584,al_c,q_85,enc_auto/4a12a7_2308460891a823c4832185796eba88e1.jpg)
For comic books, we made it possible for customers to personalize the cover art and print it as a poster or blanket. Kids loved these.