Brian Backus
Product
In addition to digital games, functioned as Creative Director (among other roles) on retail merchandise from toys, to beverages, to home decor and bedding.
Led design and managed relationship with Pottery Barn to provide Kidlandia canvases and pillows with exclusive personalized Pirate Map, Fairy, and Family Tree designs.
Led design and managed relationships for personalized fantasy maps for Dora, SpongeBob, Lego, Disney Princess, Cars, Toy Story, and Marvel. The maps are named for child kings and queens (Emmaland, Tuckertopia...), with rivers, islands and other map features named after family & friends. Sold as blankets, posters, place mats and more at Kidlandia, Walmart, Walgreens and others. Link available on request.
Artisinal liqueurs made with organic tea; Qi White with white tea and exotic citrus, Qi Black with smoked black tea and vanilla beans. Oversaw formulation, packaging, marketing & POS materials, as well as global distribution and operations. In the Bay Area, Qi is served at fine retailers like The French Laundry and The Slanted Door.