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Brian Backus
Strategy Consulting
Vision consulting for large media and retail companies, with an emphasis on physical and digital product integration.
![Toys R Us](https://static.wixstatic.com/media/4a12a7_cc1795e79619da434c8fd1f0e1d923f0.jpg/v1/fill/w_130,h_97,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/4a12a7_cc1795e79619da434c8fd1f0e1d923f0.jpg)
Toys R Us
Led team developing strategy for Toys R Us to market digital content to both sell more product and to manage inventory through predictive analysis.
![Disney Digital Collectibles](https://static.wixstatic.com/media/4a12a7_58f570f5eafa519ff06a244c07f31be7.jpg/v1/fill/w_130,h_97,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/4a12a7_58f570f5eafa519ff06a244c07f31be7.jpg)
Disney Digital Collectibles
Designed strategy for Disney to transfer a hugely successful business in physical collectibles to a business in virtual collectibles.
![Disney Digital Theme Park](https://static.wixstatic.com/media/4a12a7_18a37f459d852a6b6a51e71e1049f30b.jpg/v1/fill/w_130,h_97,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/4a12a7_18a37f459d852a6b6a51e71e1049f30b.jpg)
Disney Digital Theme Park
Designed strategy to layer game mechanics into a digital theme park, as a parallel online destination site rather than simply a trip planner.
![Toys R Us](https://static.wixstatic.com/media/4a12a7_cc1795e79619da434c8fd1f0e1d923f0.jpg/v1/fill/w_130,h_97,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/4a12a7_cc1795e79619da434c8fd1f0e1d923f0.jpg)
Toys R Us
Led team developing strategy for Toys R Us to market digital content to both sell more product and to manage inventory through predictive analysis.
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